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January Owner Blog



Protecting Your Rental Property: A Comprehensive Guide to Scam Prevention

 

Owning a rental property comes with its own set of challenges, and one of the most significant concerns is the potential for scams. Scammers often target property listings to deceive unsuspecting renters and landlords alike. As a responsible property management company, we find it's crucial to implement robust management practices that safeguard your property and your tenants. In this blog post, we'll explore effective measures that we at GTR Management use to prevent scams.

 

Watermarking Photos:

One of the simplest yet highly effective ways to protect your property from scammers is by watermarking the listing photos. Watermarking involves adding a visible overlay on the images that include our logo, phone number, and where we do not list properties. This not only adds a layer of authenticity but also makes it difficult for scammers to use your property photos for fraudulent listings. By prominently displaying your property's identity on every image, you create a visual deterrent against unauthorized use.

 

Including Property Information in Listing:

We take the extra step to include your property's name and relevant details in the listing description. We mention specific features, amenities, and unique selling points of your rental property. This not only helps potential tenants get accurate information but also establishes a clear association between your property and the legitimate listing. Scammers are less likely to target listings with detailed and accurate property information.

 

Explicitly State Where You Do Not Rent:

Another proactive measure we use  is explicitly mentioning websites and listing posts where we do not gather information from. This can be included both in the listing description and as a watermark on the photos. By clearly outlining the areas or situations that are not applicable to your property, you minimize the risk of scammers creating misleading listings in unauthorized locations.

 

Utilize Rently for Identity Verification:

We incorporate advanced tools like Rently to streamline the rental process while ensuring secure showings. Rently offers a unique solution by allowing potential tenants to verify their identities before scheduling property viewings. This adds an extra layer of security, reducing the likelihood of scammers posing as legitimate renters. By requiring identity verification through Rently, we create a safer environment for both property owners and tenants.

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